Primary Retail Trade Area
Pecos’ primary trade area (PTA) population is estimated at 15,664. This population’s average household income is $65,744 and the median household income is $55,630. It consists of many lucrative blue-collar jobs that allow residents discretionary cash to spend on retail goods and services. The average age is 37.7, and more than 64 percent of the population has a high school diploma or higher education. The average household size is 2.68, and the median value of owner-occupied housing is $83,054.
Pecos’ total annual retail sales are just over $215 million, reflecting leakage of -33 percent with potential sales estimated at more than $319 million.
The oil/gas industry is one of the strongest economic drivers of the Pecos PTA. It has spurred additional retail and commercial development in the area, attracting consumers to Pecos from across Texas and neighboring states. However, retail needs are not being fully met, with more than $104 million in retail sales leakage annually. This leakage is present in all sectors except food and beverage stores, gasoline stations and general merchandise stores.